2. Calendar
3. Packaging
4. Poster
5. Experience
University Project
As part of my Garden Museum re-brand, I created this campaign - BeeNice focuses on bees, their wellbeing and spreading awareness about ways in which we can protect them. As BeeNice is a continuation of the Garden Museum, I decided to use linocut printing to further reinstate the idea of handmade and manual work of gardening.
The calendar showcases seasonal fruit and vegetables, to encourage people to eat seasonal, support local farmers, and therefore support biodiversity and the bees. Beekeeping is usually stressful for honeybees which is why I came up with the idea of commercialising dandelion honey instead, which is made of mainly dandelion flowers and sugar. My last touchpoint is an interactive activity that would be taking part in the Garden Museum, spreading awareness about native plants and their importance for pollinators.