1. Symbol
2. Typography
3. Colour Palette
4. Stickers
5. Signage
6. Promotional Animation
7. Screenprinted Posters
Concept
University Project
Garden Museum Brand Identity & Touchpoints
For this project, I was tasked with re-branding the Garden Museum, and only keeping their current wordmark. I designed a brand identity to both satisfy their current audiences (families and middle-aged people), as well as to bring in younger audiences, for example by using easily accessible graphics in combination with a bright and lively colour palette. The promotional video is a frame-by-frame animation, and the imagery itself is very rich in texture - a nod to the manual, hands- on work that gardening is. Similarly, screenprinting my posters was an intentional choice - the imperfections and the texture added mirrors the irregularities found in nature.
A very simple but bold symbol, inspired by gardening tools and the history behind themSymbol, wordmark, and sloganThe two chosen fonts capture the innovation, as well as the history of gardeningThe stickers are quite simple, as not to take away from the symbol which is already powerful on its ownThe visual language of the symbol inspired this set of signage, all of which goes beyond the obvious and explores the brand at a deeper levelSome of my symbol ideation and sketchingI created this frame-by-frame animation to promote the Garden Museum as a space for creating life-long memories. I find that all the imperfections and the un-smooth animations add more personality (as well as texture) to the brand.Refined storyboard for the frame-by-frame animationThe posters were screenprinted on coloured paperI applied white ink before moving on to the colour of my designs, which made them pop‘Mistakes’ elevate the look of the brand and reinstate the idea of manual work which goes into gardening