1. Type pairing
2. Colour palette
3. Poster
Live Project in collabortion with the (MA) Screenwriting course at the University of the Arts LondonThe Rowan Tree Brand Identity and Poster
The brief for this project was designing a poster for one of the (MA) Screenwriting students at the University of the Arts London, in order for their film idea to be submitted to streaming platforms for consideration.
The film I was assigned was “The Rowan Tree”, written by Arthur Asseman. The film follows the main character, Rowan, who is a saxophone jazz player and who after a heated argument with his boyfriend Satoshi makes a deal with a dark spirit and transforms into a tree. The film explores perfectionism and how it can stand in the way of loving others, as well as yourself.
The poster I desigined conveys the dark, mysterious, and eerie atmosphere of the film through the haunting visual of a face transforming into trees, as well as a minimalistic but effective colour palette, consisting of blue hues.
The Rowan Tree Film Poster & Close-Up
Final Pitch that I presented:
The moodboard I created after reading the brief contained elements such as spot lighting to highlight certain elements, different types of perspective distortions to highlight a loss of control, and an inclusion of serif fonts which are very classic to dark fantasy films.One of my first concepts - playing with the distortion of the interior. We decided against it because there were too many elements.Left - another one of my first concepts which included laying out a range of elements and only using a leaf texture on top to represent the tree element of the film.
Right - Rough draft of what would become the final version of the poster.I created the visual for the poster by printing out the portrait of a young man and dragging it across my scanner to create a distorted effect. I then edited it and drew the trees in Photoshop. Using this very traditional and simple method also added a beautiful paper texture to the visual.The first colour palette included a lot of red but we decided to move on from that and use blue hues instead to represent the jazz aspect of the film. I looked at a range of jazz album covers for colour and type inspiration.Some other iterations of the final version of the posterThe poster that we have decided on