1. Logo
2. Typography
3. Colour Palette
4. Lookbook

Concept
University Group Project

REPit Reworked Streetwear Brand Identity and Lookbook

REPit is a reworked streetwear brand, based in Peckham, London. Together with my group, we created a wordmark that would represent the DIY aspect of reworking clothing. After establishing the identity of the brand, we all individually created a lookbook. My interpretation of it was to heavily rely on the origin of the brand, which is Peckham, an area with an eclectic and unique atmosphere, lots of graffiti, and a rich nightlife. To tell that story, I used lots of textures and picked images that highlight how Peckham feels - edgy, cool, and unapologetic.

The visual identity of the brand, and of my lookbook

I used lots of textures for this lookbook, emphasising the idea of reworked clothing and authenticity

I kept the text very simple all through-out, letting the visual elements speak for themselves

To document the process of creating REPit, I gathered all the research, ideation & everything else in a process document. Here is some of the ideation for the logo which I did together with my group.

I experimented with a few versions of the layout of my lookbook before settling on my final one

Iulia Coscodan

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