2. Typography
3. Colour Palette
4. Illustrations
5. Brand Book
6. App Interface
University project
Deefa is a dog walking and care service aimed at people with busy schedules, going on vacation, or who are temporarily unable to offer their dogs their full attention due to sickness. I wanted to create a ‘dog world’, and decided to use illustrations to tell that story. I made sure to find a balance between playful and trustworthy by combining fun illustrations & bright colours with muted colours and a reliable & honest tone of voice.